Have you ever wondered why your blogs do not appear in relevant Google searches? The cause is usually poor blog search engine optimization (SEO). Seeing your work not get recognition is painful for any writer. However, it is even more unbearable for those who write a blog for digital marketing purposes, as few potential clients surf the second or third page of their search.
As a result, the heavy investment in marketing your product gives you no return as your blog fails to reach its audience. Luckily, this is a solvable problem. An SEO-optimized blog will slowly make it to the first page of Google search, reaching a broad audience. Many services, such as CopyPress, can help you SEO-optimize your content. An SEO-optimized blog pays attention to the following:
1. Choose the Right Keywords
Search Engine Optimization essentially manipulates the Google search algorithm to ensure your blog gets ranked higher. By adding the keywords your target audience is likely to search on Google in your blog, you can get Google to display your blog on the first page. For this, you first have to determine those keyword phrases. By using a research tool such as Google Trends, you can find out how much a particular keyword is being searched. You can also have a regional demographic breakdown of the keyword to understand better what keyword your target audience is searching for.
Once you identify the important keywords related to your blog, select one or two that have low market competition yet high search volume. Choose some Latent Semantic Indexing (LSI) keywords as well. You can find them at the bottom of the page of a Google search of your keyword.
However, avoid one major SEO mistake inexperienced writers often make: do not force your keyword in the article. If it makes sense, put it in. Otherwise, it is acceptable to have fewer mentions of the keyword in your blog. Google can often sense SEO spam and lower the placement of such blogs in its results.
2. MakeUse of Internal and External Linking
Internal linking refers to hyperlinking web pages hosted on your website in your blog, and external linking refers to hyperlinking web pages not hosted on your website in your blog. The search algorithm factors in both internal and external linking. Here is how you can use linking to SEO-optimize your blog:
- The more web pages link to a blog, the better ranked the blog will be by the algorithm
- The algorithm prefers links at the start of the content instead of at the very end
- External links from popular sites prompt the algorithm to rank your blog higher.
3. Make Your Content Engaging
If your content is engaging, not only will it be a better piece of writing, but it will also help with SEO optimization. The fundamental reason for this is simple: the more love people show to a blog, the higher it gets ranked by the algorithm.
That is why you must ensure you come up with a title that prompts anyone who looks at your blog in the search to click on it. Once they are on your blog, ensure they keep reading by capturing their interest by giving them engaging content supplemented by relevant images and videos.
Blogs are a great way to promote your content. While the potential of blogging is unlimited for digital marketing, it will stay untapped until the blog reaches the audience.
Ensure your audience is reading your blog by giving it a catchy title and making it engaging, and add the right keywords and links to your article to SEO-optimize it.
Until you get your writing on the first page of Google, it could be challenging to reap the full benefits of using blogging as digital marketing. The process is slow and often complex, so hiring experts can let you make the most out of your time, effort, and money.